Welcome to an interdisciplinary Lab by iCubo UDD and Design Factory Global Network (DFGN) at Aalto University in Finland. Here, you’ll delve into the exciting world of the international DESIGN CHALLENGE 2024 – «Happy Meal of the Future» by McDonald’s.
Your mission? Create the future of Happy Meal toys. You can use materials like fiber, fiber/plastic blends, fabric, or aluminum to design toys that promise an entirely novel play experience for the iconic Happy Meal. But the challenge goes beyond tradition – we encourage you to explore futuristic and sustainable materials that could revolutionize the industry. Whether you envision a remarkable standalone toy or an imaginative collection of 6-12 toys, your imagination knows no bounds.
To accelerate our toolbox of ideas, we want to be inspired by new concepts that we can take forward to prototyping, consumer testing, and production… and this is where we’re excited to be working with you!
This subject pays tribute to the thematic line of Trends and ecosystems for entrepreneurship: other trends contribute to developing generic Communication, Entrepreneurship, and Leadership skills.
*The course is taught in English.
If you want to enroll in this course, you have to write to [email protected]
You can check the syllabus here.