ADVERTISING
Our School is enterprising and avant-garde with a mesh that allows us to have a holistic vision of the development possibilities of a publicist, that is, a professional capable of designing, managing, creating value, relationships between brands and users, strategies, administration, study of consumers, creation of communicational content and creativity at all levels.
| Name of the Course | Year* | Semester* | Code | Credits | Download description |
|---|---|---|---|---|---|
| Taller I | 1st | 1 | PBL120 | 16 | Download PDF |
| Taller II | 1st | 2 | PBL121 | 16 | Download PDF |
| Taller III | 2nd | 1 | PBL210 | 16 | Download PDF |
| Taller V | 3rd | 1 | PBL310 | 16 | Download PDF |
| Taller VI | 3rd | 2 | PBL320 | 16 | Download PDF |
| Administración y Negocios | Advertising Elective; 3rd | 1 | PUE311 | 8 | Download PDF |
| Branding | Advertising Elective; 3rd | 2 | PUE325 | 8 | Download PDF |
| Copywritting | Advertising Elective; 3rd | 1 | PUE453 | 8 | Download PDF |
| Estrategias de Marketing | Advertising Elective; 3rd | 1 | PUEL542 | 8 | Download PDF |
| Fotografía Digital | Advertising Elective; 3rd | 1 | PUD319 | 8 | Download PDF |
| Gráfica Digital | Advertising Elective; 3rd | 2 | PUD329 | 8 | Download PDF |
| La Mente del Consumidor | Advertising Elective; 3rd | 1 | PUEL544 | 8 | Download PDF |
| Innovación y Capital Semilla | Advertising Elective; 4th | 1 | PUEL451 | 8 | Download PDF |
| Media Planning | Advertising Elective; 4th | 1 | PUEL454 | 8 | Download PDF |
| Planificación Estratégica Avanzada | Advertising Elective; 4th | 1 | PUEL452 | 8 | Download PDF |
| Portafolio Estratégico 4to 9 8 Descargar PDF | Advertising Elective; 4th | 2 | PUE425 | 8 | Download PDF |
* Year refers to the location of the course within the academic plan / curriculum.
* Semester refers to the period in which the course is offered, that is:
1: It is dictated during the first semester (March to July)
2: It is dictated during the second semester (August to December)